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식재료도 보랏빛 열풍…'우베' 제품 인기

필리핀 보라색 참마의 일종
라떼·케이크·맥주 릴레이 출시

지난해 전 세계를 뒤흔든 웰니스(Wellness) 트렌드의 중심이었던 말차의 뒤를 이을 식재료로 진한 보랏빛을 띠는‘우베’(Ube)가 주목받고 있다.방탄소년단(BTS)의 컴백 공연을 기점으로 보라색 아이템의 인기가 치솟는 가운데 우베를 활용한 제품이 줄줄이 줄시되는 추세다.

22일 식품업계에 따르면 최근 전국의 카페와 베이커리,neko 777이자카야 등에서 우베를 활용한 라떼,케이크,neko 777맥주,막걸리 등이 출시되고 있다.우베는 필리핀에서 흔히 먹는 보라색 참마의 일종으로,자색고구마나 타로와 겉모습이 유사하다.블루베리와 같이 항산화 성분인 안토시아닌이 풍부해 인공 색소 없이도 천연 보랏빛을 띈다.비타민C,칼륨 등이 함유돼 있어 건강을 생각하는 소비자들의 발길도 끌어당기고 있다는 평가다.

특히 말차처럼 뚜렷한 색을 띠고 있어 Z세대들 사이에서‘인스타그래머블’한 아이템으로 급속하게 떠오르는 모양새다.일부 카페에선 우베 100%로 만들어진 분말(파우더)을 구하기가 힘들어 메뉴 개발에 어려움을 겪고 있는 것으로 전해졌다.서울 용산구의 한 카페 운영자는 “우베 파우더 가격 인상과 품절 사태를 고려해 20㎏를 선주문했다”고 말했다.

미국 Z세대(1996~2010년생) 사이에서‘우베 열풍’이 불며 필리핀 생산 물량 대부분이 미국으로 유입되고 있기 때문이란 분석이다.필리핀은 연간 1만4000t 이상의 우베를 생산하는 주산지다.필리핀 농무부에 따르면 2019~2024년 우베 수출량의 절반 이상이 미국으로 수입됐다.지난해 1~9월 필리핀의 우베 수출량은 전년 같은 기간보다 43% 늘었다.

블룸버그통신에 따르면 지난해 팬케이크,쿠키,아이스크림(사진),neko 777라떼,칵테일 등 우베를 활용해 만들어진 신메뉴는 2021년 대비 세 배가량 늘었다.미국 스타벅스에서도 최근‘아이스 우베 코코넛 마키아토’를 출시했다.

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See how it works

At-home biofeedback training

Muse is a research-grade EEG headband that acts as your personal meditation coach. Advanced sensors accurately measure your biosignals, while gentle audio cues deliver real-time feedback to bring your focus back to the present.

Train

During the session, Muse gives you real-time audio feedback based on your brain activity, teaching you how to master your mind and gain more control over your focus.

Track

Muse’s sensors passively measure your brain activity, heart rate, breath, and body movement. Refer back to this data whenever you want.

Transform

Studies have shown that over time this practice can improve your ability to focus, reduce stress, and enhance self-awareness.

Learn how it works

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  • Lack of focus & productivity
  • Mind wandering / mental noise
  • Interrupted sleep
  • Anxious & restless thoughts
  • Inability to wind down & relax

Life with Muse

  • Better focus and clarity*
  • Better able to handle stress*
  • Feeling calmer and 
more relaxed*
  • Better emotional regulation*
  • 20% better sleep quality**
  • Data-driven insights & progress in real time

*Based on Muse customer research conducted April 2021
**A 2021 study by Cambridge Brain Science, Western University, Hatch, and Interaxon that used Muse S sleep support technology showed a 20% improvement in Pittsburgh Sleep Quality Index, relative to controls wanting to improve their sleep.

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The Muse S rocks!

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This is without question the absolute coolest self-care item I have ever purchased. Even without the sleep tracking, I still feel this statement holds true. However, sleep tracking takes this product over the top. I highly recommend it to anybody who wants to improve their meditation practice, overall mindfulness, and sleep habits.

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I love this device

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I love this device; I practice meditation with it everyday and also I do neurofeedback using Mindlyft. I am a day trader and really helps me in my daily routine.

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A Divine Choreography

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I'm really excited to have a Muse S. I'm just getting acquainted with it, but it's been easy to learn and navigate so far. The support for sleeping couldn't have come at a better time, as my physician is getting patients off of sleep aids. I have yet to experience the Creativity programs but am anxious to do so because I've designated this year, 2023, to bolstering that part of my life. My connecting with Muse feels like a Divine Choreography -- perfect timing!

Worth the hype.

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A sleep lab at home

Your Muse headband is more than just a brain training coach. At night, it guides you into a deep, restful sleep by responsive bedtime stories designed to help you shut off your busy mind and prepare you for bed.

Muse's sleep experiences use innovative smart-fade technology to cue your brain to sleep, and fall back asleep if you wake up through the night.

Plus, it tracks how deeply you sleep and the time you spend in different sleep stages and positions, so you can use these insights to build strong sleep habits that last.

Master your mind with expert content

Start today by downloading the Muse app.

  • 500+ expert-led guided meditations
  • Dashboard view of progress and rewards
  • At home sleep lap, with sleep score
  • Courses and collections for specific life situations

Comfortable. Simple. Clinically Accurate.

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